Notes from the edit room
Tools we build, films we make, and what we learn on the way. Written by the team at Fine Line Production in Beirut.
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29 July 2026
AI in Video Production: What We Use It For, and What We Don't
Every production company has an opinion about AI, and most of them are marketing. Where the tools genuinely help, where humans stay, and why disclosure is becoming law.
Guides -
29 July 2026
Arabic vs English Video Content in MENA: Which One Does Your Brand Need?
One of the most spoken languages on earth has almost no proportional presence in online content. What that strange gap means for your brand's video strategy, with the data to decide.
Guides -
29 July 2026
How a Podcast Gets Produced in Lebanon (Behind Kelmeh Wehdeh and ArtLine)
Plenty of production companies will offer to make you a podcast. Fewer can show you their own. What producing Kelmeh Wehdeh and ArtLine has taught us, decision by decision.
Guides -
29 July 2026
How a Video Gets Made in Lebanon: From Brief to Delivery
Most people see a finished video and the day of filming, and nothing in between. The three phases of video production, opened up with real examples from real projects.
Guides -
29 July 2026
How Humanitarian Films Get Made: Filming for NGOs and UN Agencies in MENA
A weak humanitarian film does damage, so this kind of filmmaking runs on rules the audience never sees. Consent, dignity, safety and craft, explained by a crew that films for UN agencies and NGOs.
Guides -
29 July 2026
Shooting for the Gulf from Beirut: How Cross-Border Productions Work in MENA
The tower is in Dubai, the client is regional, and the crew flew in from Beirut. The three models of cross-border production in MENA, told through real Gulf projects.
Guides -
29 July 2026
Sign Language and Accessibility in Arabic Video Content
The audience for accessible video is enormous, and accessibility is a production decision, not a finishing touch. Sign language, captions and multilingual versions, explained in practice.
Guides -
29 July 2026
What Does a Production House Actually Do?
Agencies, production houses and freelancers all say they do video. They do very different things. A plain-language guide to who does what, and which one your project actually needs.
Guides -
23 July 2026
How Live Streaming Works for Events: A Plain-Language Guide
Cameras, a live cut, platforms, remote guests and recordings: what actually happens when an event is streamed, and what you as the organizer need to prepare, explained without jargon.
Guides -
23 July 2026
How Much Does a Corporate Video Cost in Lebanon?
There is no fixed price for a corporate video, and anyone who quotes one without a brief is guessing. Here is what actually moves a video budget up or down in Lebanon, and how to get an accurate quote fast.
Guides -
18 July 2026
Free Teleprompter with Mirror Mode and External Monitor Output
We built a teleprompter for our own shoots and made it free for everyone: mirror mode for beam-splitter rigs, a second-screen window for external monitors, and phone controls you can drive one-handed. No signup, and your script never leaves your browser.
Tools -
15 July 2026
Inside the Studio
A look inside Fine Line's fully equipped studio in Hamra, Beirut, rentable for photography and video shoots with professional lighting and sound.
Studio -
26 June 2026
Accelerate Action
Six-film mini-campaign for the Embassy of Canada on gender equality in Lebanon, marking International Women’s Day 2025. Produced by Fine Line.
Impact Videos -
26 June 2026
Al-Fayhaa Choir
Documentary for Save the Children International following thirty children through a five-month choir programme in Tripoli, Lebanon. Fine Line, 2023.
Documentaries -
26 June 2026
Back to Centrale
Satirical Lebanese TVC produced by Fine Line for UNDP and Dawaer Foundation's Count Till Ten campaign against fake news.
Commercials -
26 June 2026
Child Labour
Black-and-white documentary produced by Fine Line for Save the Children in Tripoli and Akkar, portraying child labour without exposing identities.
Impact Videos -
26 June 2026
Coco Pops Arabia
Fine Line's Beirut post-production for a Kellogg's Coco Pops Arabia TVC, combining live action, character animation, VFX and colour.
Commercials -
26 June 2026
Davinci Tower by Pagani
Luxury real estate brand film for Dar Global's Davinci Tower by Pagani in Dubai, filmed by Fine Line with Pagani founder Horacio Pagani.
Activations -
26 June 2026
Family Gossip Night
TVC for UNDP and the Dawaer Foundation on how everyday talk turns into hate speech, part of the Count Till Ten campaign. Fine Line, Lebanon, 2022.
Commercials -
26 June 2026
Her Museum
Her Museum, a 2022 campaign film staged by Fine Line in Lebanon for EuroMed Feminist Initiative and the 16 Days of Activism.
Campaigns -
26 June 2026
Horse Head Tea
A nostalgia-led 2023 Lebanese TVC produced by Fine Line for M. M. Sinno & Sons, bringing Horse Head Tea back to a new generation.
Commercials -
26 June 2026
Horses Are the Future
Comic TVC for UNDP and the Dawaer Foundation’s Count Till Ten campaign on fake news, produced in Lebanon by Fine Line Production in 2022.
Commercials -
26 June 2026
Humanitarian Demining
Documentary and photography series for Humanity & Inclusion on humanitarian demining in Mount Lebanon, filmed on site by Fine Line in 2022.
Documentaries -
26 June 2026
I Am Strong
A multilingual documentary produced across Lebanon by Fine Line for the Embassy of Canada, following women's resilience after the 2024 war.
Documentaries -
26 June 2026
Layal in the Hospital
TVC for UNDP and the Dawaer Foundation tracking how a minor injury spirals through a chain of gossip. Count Till Ten campaign, Fine Line, 2022.
Commercials -
26 June 2026
Lebanese Wine
Documentary tracing the history and culture of Lebanese wine, produced by Fine Line for USAID's TIF Activity across Lebanon's wine regions.
Documentaries -
26 June 2026
Les Vagues by Elie Saab
Luxury real estate film for Dar Global, filmed by Fine Line at Les Vagues in Qatar with Elie Saab interviews recorded in Lebanon.
Activations -
26 June 2026
MMKN
Documentary for MMKN on fifteen years of transforming public education in Lebanon, reaching more than 23,000 students. Produced by Fine Line, 2025.
Documentaries -
26 June 2026
Not a Pawn in Their Game
Campaign film for the EuroMed Feminist Initiative’s 16 Days of Activism, staging a displaced Syrian family on a life-sized chessboard. Fine Line, 2021.
Campaigns -
26 June 2026
ROCK Mutual Insurance
Launch campaign for ROCK Mutual Insurance: four found-footage TVCs plus corporate and product photography, produced in Lebanon by Fine Line in 2026.
Commercials -
26 June 2026
Rukban
Animated film produced by Fine Line for UNICEF about safe-water and hygiene support for the Rukban settlement near the Syria-Jordan border.
Animations -
26 June 2026
Self-Independence Academy
UNDP Lebanon behaviour-change campaign produced by Fine Line with 23 creators and 50 practical videos, reaching 459K men in 2025.
Campaigns -
26 June 2026
Stay Curious · Yasmina K
Portrait brand film with Yasmina Keyrouz for IQOS, produced by Fine Line as part of the 2025 Stay Curious activation in Lebanon.
Activations -
26 June 2026
Step by Step
A naturalistic 2026 TVC produced by Fine Line for Embrace and Lebanon's Ministry of Public Health, introducing the Step by Step app.
Commercials