Step by Step
The brief
Embrace and Lebanon's Ministry of Public Health needed a short broadcast message that could name common signs of depression and point viewers toward free support without making the subject feel remote or clinical.
Production approach
Fine Line placed the message inside an ordinary family game-show moment in a Lebanese living room. Naturalistic cinematography, restrained wardrobe and an unforced performance let a mother identify the Step by Step app while she moves through the room, keeping the answer as everyday as the question.
Outcome
The 30-second spot gives viewers one plain next step: a free digital programme for mental health support. By embedding the information in family life, the film supports the wider goal of making screening and help-seeking easier to discuss.
Client: Embrace and Ministry of Public Health · Production: Fine Line Production · Lebanon, 2026
