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CAMPAIGN FILM · EUROMED FEMINIST INITIATIVE · 2022

Her Museum

CLIENT
EuroMed Feminist Initiative
YEAR
2022
LOCATION
Lebanon
SERVICES
Film production and installation staging
DELIVERABLES
3:09 hero campaign film
DURATION
3:09

The brief

For its 2022 16 Days of Activism work, EuroMed Feminist Initiative needed a hero film that could hold several forms of violence and discrimination inside one clear creative idea, without reducing them to a list of statistics.

Production approach

Fine Line staged a symbolic museum in Lebanon and guided the viewer through it room by room. Physical installations represent gender disappointment at birth, child marriage, forced displacement, unequal pay, sexual violence and honour killings, while regional voiceovers carry the language of victim-blaming through the space.

Outcome

The resulting three-minute film turns separate experiences into one continuous journey from childhood to adulthood. It closes by asking for comprehensive laws against violence toward women and girls and gives the 16 Days campaign a single visual world for its central message.

Client: EuroMed Feminist Initiative · Production: Fine Line Production · Lebanon, 2022

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