Horse Head Tea
The brief
M. M. Sinno & Sons was returning Horse Head Tea to the Lebanese market after a long absence. The commercial needed to trigger recognition among viewers who remembered the brand while introducing it clearly to people meeting it for the first time.
Production approach
Fine Line produced the comeback TVC in Lebanon around the brand's advertising memory. The original 1990s jingle returns in an updated form, familiar phrases create quick points of recognition, and a varied cast shares tea across several everyday settings rather than treating the product as a museum piece.
Outcome
The finished 33-second spot links an established Lebanese name with a contemporary cast and pace. Nostalgia carries the first half of the job, while the new production gives Horse Head Tea a current screen presence for its return to market.
Client: M. M. Sinno & Sons · Production: Fine Line Production · Lebanon, 2023
