Puma | Patric Semaan | #NoMatterWhat

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Our Client


The Project

The social media campaign “#NoMatterWhat ” was created for PUMA Lebanon. The videos follow Lebanese sport influencers training under different conditions in full PUMA gear, and encouraging people to join the campaign

This video features creative director and gym-enthusiast Patric Semaan training at an empty gym, with a voice-over about what inspires him to become faster and stronger.

Our Role

All pre-production, production and post-production was executed by Fine Line Production. This included, research, production design, sound design, voice over recording, filming, editing, and color grading.

Fine Line Production

Located at 204 Matta Bldg, Makdessi Street, Hamra, Beirut, Lebanon

+961 1 741 744
+961 3 061 979