The Arab Open University (AOU) wanted to promote their institution through the hypothetical success story of a student that was based on the successes of several real-life alumni. We decided to conceptualise and produce an animated video that highlighted the benefits of studying at AOU such as their low tuition fees, night-time classes that offer students the chance to work part-time during their studies, and the fact that graduates also receive a diploma from the UK-based The Open University.
We made the decision to work with animation rather than live footage as we wanted to create a character that was widely relatable, while maintaining the hypothetical aspect of the story being told.